Get all your project team members, your family and your circle of friends to share your crowdfunding campaign online and offline to their own networks both in India and across the world. Get your friends and family to fund you early in the campaign.
Keep track of the contributions from your network to make sure you hit the 30-40% of funding goal at the earliest. Campaigns that get such a good start increase their chances of attracting more interest from the crowd, and hence, reach their target faster!
Social Media and online networking is the basis of crowdfunding. You need to engage your audience online to spread awareness & receive contributions. Social Media makes it easy to connect to your pre-existing network and get them excited about your campaign and also share it with their own networks across India and the world. Facebook, Twitter, WhatsApp, LinkedIn, Pinterest, Instagram can all be used. Get your website updated so that it reflects the campaign story. Reach out to other communities on social media, that you had identified as having a natural affinity with your idea or cause - inform them of your campaign launch and get them excited enough to contribute and spread the word.
You are not only asking the crowd to contribute to your crowdfunding campaign but also to join you in this endeavour of yours.
There are a number of things you need to consider for your social media strategy: