Q. What is your USP? Why you?
A. AAS IS ADDRESSING AN EXISTING PROBLEM BY CREATING A MEDIUM TO TAKE SCHOOL EDUCATION TO THE CHILDREN WHO NEED IT. AAS IS NOT TRYING TO CHANGE THE CONTENT OR CHANGE THE WAY EDUCATION IS IMPARTED. AAS' USP IS "REAL SCHOOL EXPERIENCE" AS FELT BY STUDENTS/TEACHERS/PARENTS.
Q. What is your advertising sales plan?
A. INITIALLY WILL REACH OUT TO THE LOW HANGING FRUIT I.E. CHILDREN WHO ARE ALREADY ENROLLED IN GOVERNMENT SCHOOLS. ALSO, THE INITIAL ROLL-OUT PLANNED IS NOT TO GO DIRECT TO END CUSTOMER BUT USE A HUB-AND-SPOKE MODEL TO USE THE ALREADY EXISTING SCHOOL SETUPS (GOVERNMENT OR CHARITABLE) TO ENROL STUDENTS. EVENTUALLY THE KIDS WOULD KNOW THAT THEY CAN STUDY ANYWHERE ANYTIME.
Q. Any accreditation requirements? Students would need to be given certification….
A. ALL STUDENTS ENROLLED WITH AAS WOULD BE ASKED TO ENLIST THEMSELVES AT THE NEAREST GOVERNMENT SCHOOL. THEY WILL STUDY WITH AAS BUT WILL WRITE THE EXAMS AT THEIR RESPECTIVE GOVT SCHOOL AND WILL GET THE GOVT CERTIFICATION. ANOTHER OPTION IS WRITE EXAMS OF NIOS (NATIONAL INSTITUTE OF OPEN SCHOOLING) WHICH DOES NOT REQUIRE ANY SCHOOL ATTENDANCE AND ONE CAN JUST REGISTER AND WRITE THE EXAMS.
Q. How will children who require easier access to schools get one from this model ? These are children whose parents can’t read, write and in a lot of cases can’t speak English. How can we expect them to be able to pick up a CBSE English medium education without any sort of physical presence ?
ANYONE WHO ASPIRES TO MOVE AHEAD KNOWS THAT "ENGLISH MEDIUM" IS A MUST. THE NEW GENERATION IS TECH SAVVY WHILE WE HAVE MADE A VERY SIMPLE INTERFACE FOR PARENTS. ALSO, THE APP LANGUAGE WOULD BE VERNACULAR FOR EASY UNDERSTANDING.
Q. AAS will be from KG to 12th OR from 10th to 12th ?
AAS VIDYALAYA OBJECTIVE IS TO PROVIDE AN OPPORTUNITY TO PRIMARY SCHOOL DROPOUTS TO COMPLETE SECONDARY EDUCATION AND HENCE REACH THE NEXT MILESTONE. WE PROVIDE LEARNING FOR GRADE 6 TO 8 AS OF NOW.
Q. Many kids that drop-out of school - do so because it’s just too hard for them to keep up with the curriculum. Why will this delivery method work. Wont this make them more disinterested and less capable of focusing on their lessons & results in poor results? This may lead to people blaming the APP & content quality.
AAS VIDYALAYA PROVIDES AN ADDITIONAL CHANNEL FOR CHILDREN WHO "WANT" EDUCATION BUT ARE UNABLE TO GET IT DUE TO ANY REASON WHATSOEVER. ON THE CONTRARY TO THE QUESTION, THIS DELIVERY METHOD IS HIGHLY CONVENIENT AS A CHILD CAN ATTEND CLASSES ANYTIME ANYWHERE AND CAN MOVE AT HER OWN SPEED. EVERY CHILD IS SUPERVISED BY A CLASS TEACHER WHO MONITORS THE PROGRESS AND HAND-HOLDS TO HELP CROSS ANY ROADBLOCKS.
Q. How does one expect children to sit in their home for 4 -6 hours a day staring at a smartphone screen without getting distracted into doing something else?
WE ARE NOT EXPECTING THEM TO SIT FOR 4-6 HOURS. EVERY CLASS SESSION AT AAS VIDYALAYA WILL BE JUST 15-20 MIN AND CAN BE ATTENDED ANYTIME ANYWHERE. THIS IMPLIES THE TOTAL TIME REQUIRED WILL BE 1.5-2 HOURS PER DAY WHICH CAN BE SPLIT OVER TIME. THE STUDENT CAN EVEN CATCH UP ON MISSED CLASSES DURING THE WEEKEND OR ON HOLIDAYS.
Q. Since the content here is heavily skewed towards video content - the bandwidth needs will be high on a monthly basis for a diligent student. This could lead to easily a 1000 INR plus cost per month . How will that work from an affordability perspective as even a KV school charges 1775 INR per month only.
THE ENTIRE CONCEPT IS BASED ON AVAILABILITY OF FAST & CHEAP INTERNET. AT ALMOST NO ADDITIONAL EXPENSE OVER THE EXISTING SPENDS, JIO IS OFFERING 1GB PER DAY WHICH IS MORE THAN ENOUGH FOR THE 1.5-2 HOURS OF VIDEO EACH DAY. GOVERNMENT IS LAUNCHING FREE WIFI HOTSPOTS WHERE THE USERS CAN DOWNLOAD THE VIDEO CONTENT WHICH CAN BE VIEWED LATER. WE PREDICT THAT SOON ENOUGH, CORPORATES WILL FORM A CONSORTIUM TO PROVIDE FREE INTERNET TO ALL.
Q. What is the business model to sustain this ? How much do you plan to charge?
REVENUE SOURCES INCLUDE FEES, ADVERTISING REVENUE, CSR CONTRIBUTIONS & GOVERNMENT FUNDS. WE AIM TO PROVIDE HIGH QUALITY EDUCATION WITH EASY ACCESSIBILITY AT A VERY NOMINAL COST OF APPROX Rs 200 P.M. OUR TARGET CUSTOMERS HAVE A HOUSEHOLD INCOME OF BETWEEN Rs 8000 TO 20,000 P.M. AND THEY CAN EASILY AFFORD IT. WE WILL BE OFFERING SCHOLARSHIPS TO GOOD STUDENTS, WE WOULD ALSO BE GIVING DISCOUNTS / OFFERS SUPPORTED THROUGH CSR CONTRIBUTIONS & CORPORATE TIE-UPS TO THE NEEDY.