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New Improved MURTLE: Get New Footwear In Just 40 Seconds!
Hyderabad, Telangana, India
New MURTLE: 1 sole, endless possibilities! Made of Cork - Light, durable & takes the shape of your feet making it super comfortable!
INR 8,795
GOAL INR 1,00,000
Accepts funds from Indian Passport / ID holders only.

To contribute any amount without rewards.

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Funding Model :Flexible
Started from 30/08/2018
Message Campaign Owner

MURTLE -The amazing innovation in footwear with a 120 gram super light CORK sole.


The Murtle now comes in four unique designs and is crowdfunding from just INR 1399 onwards. Get yours now.

How is the new MURTLE better than the earlier one?

The NEW Murtle is 50% lighter with improved quality straps and screws. It is built for added durability and longevity.

Flaunt new footwear every day at the cost of one?

One sandal, 3 different combinations.

Light, durable & 120 grams of natural goodness for your feet. The NEW MURTLE has a changeable strap design which lets you flaunt a new pair, every day. The patented design lets you change the look of your footwear in just 40 seconds. All you have to do is to pre-order a single sole which comes with 3 straps to match your style. Change the strap in 40 seconds with our innovative technology and you have a new look. Imagine how versatile your styling can get.

How to pre-order your MURTLE and about each design.

Go to the 'Reward' segment. You can pre-order from 4 different designs of the NEW MURTLE by selecting any design.


Each design comes with one pair of footwear and 3 removable straps. THEY SHIP IN 30 DAYS AFTER YOUR PRE-ORDER.


Pic: Originals comes with 3 straps - Tan, Black, and White. All straps have the same shape. 


Pic: Murtle Strikers come with straps that are in Black, Olive Green & Colours. All the three straps have different designs & have a buckle for a closer fit.


Pic: Murtle Floras: Straps are made with sustainable fabrics on Blue Stipple, Chic Cyan, and Gold yellow hues. Essentially feminine the straps have different shapes.


Pic: Murtle Padukoids is a contemporary tribute to our ancient style. These are pure leather straps  & come in Black, Brown & Tangerine colors. The straps are hand dyed 

Murtles are all designed from scratch and handcrafted in the city of Hyderabad.


MURTLE is available for both MEN & WOMEN in the following sizes:

UK / IND sizes - from 4 to 11

EUR sizes - 36 to 45

US sizes - Men 4.5 to 11.5 and Women 6 to 13

Pick your choice of design and size and we shall do the rest!



The MURTLE can now be pre-ordered at prices starting from INR 1399 and goes up to INR 2499. So get your MURTLE quickly.


NOTE: The MURTLE has a 6-month guarantee (Sole will be replaced if there is a defect)

Sole Plates ®

Sole plates (Patented): What makes MURTLE durable, versatile and unique in addition to the CORK material are the sole plates. The conventional modular footwear use either velcro or Magnets to achieve interchangeability. Their life reduces over time as they come in contact with water and dust repeatedly. The "Sole plates" are made of ABS plastic which is highly durable and wear-resistant for a very long duration. The plates employ threading mechanism which is as reliable as ISRO's rocket launch. The engineering team has considered for all the linear/ tangential and shear stress a sole plate faces and then zeroed down on all the values. We still continue to test, so that we deliver nothing but the best!



The designers and artists?

The materials never imagined before can now be used on a footwear. Silk, Jute, wool are something which can now possibly go on footwear. We will open a design guideline for artists to design straps and contribute to the ecosystem. Some models also support bidri & copper artists who can make motifs to be used as embellishments on the footwear.

The Society?

MURTLE is made with completely natural materials and processes supporting sustainable fashion & design. The idea is to reduce waste whilst keeping pace with changing footwear trends. moreover, the changeable straps help reduces the material consumption by a whopping 70%. The plan is to finally produce these in Adilabad, Telangana, one of the most backward districts of the country. This gives employment opportunities to the locals and tribal population there.

Risks and challenges

We are ready with the design, engineering and supply chain. We now need your support to meet our  MOQ (Minimum Order Quantity) requirements and ship product as per the promised delivery schedule.


How to pre-order your MURTLE?

Step 1: Select the reward from the REWARDS section (on the desktop the rewards section is on right hand side of  the page & for a mobile device you will have to scroll down to  the bottom of the page for the rewards section).

Step 2: Complete your registration on Fueladream.com

Step 3: Select your size requirement from the size chart

Step 4: Make the full payment by debit/credit card, PAYTM or through internet banking.

We will then get in touch with you for additional straps requirements.

How many straps do I get?

Each Murtle comes with 3 straps. Colors and shapes depend on the model you selected.

How is Murtle sustainable?

The straps are hand cut, stitched and hand assembled. The leather is hand dyed with sustainable vegetable dyes and the fabrics are sourced from the rural village of Mangalgiri in AP supporting rural weavers, artisans, and grass root workers.

Guarantee and durability:

Murtle is engineered to be durable, sweat absorbing and arch support. They come with a 6 months guarantee so that you are assured of the quality and engineering thought put into making it.

Do I get an extra set of screws?

Yes. The starter kit comes with a extra set JUST in case you misplace one .

What if I lose screws in the future?

You can always get back to us for an extra set.

Does it fasten good?

Oh yeah! It holds well. Don't worry we have you covered

How is the MURTLE priced so low?

We are doing this campaign to raise funds to make our dream come through.We will make profits after we start to sell this through the retail. Since you are supporting our innovation its only fair that we give it to you at almost cost with wafer thin margins.

Is it waterproof?

MURTLE is water repellant .

What are the care/cleaning guidelines?

Clean it with wet cloth. That's it!

What are our labour practices?

We pay our workers as per the Indian governments minimum wage act. All the tailors & artisans who work in our factory are above the age of 21. We are an equal opportunity employer.

What is your policy on returns?

We do not have a return policy. Since we are crowdfunding it and doing this at a breakthrough price we cannot afford a return policy. Refer our size chart to ensure you select the best fit!

What happens if product delivered is damaged? 

If the product is received damaged, you will have 48 hours to contact us and book an exchange. Post the 48 hour period, we will not be in a position to  accept exchange requests. 

How does crowdfunding work?

Crowdfunding in India is a relatively new concept & is growing very quickly.

It’s a concept that allows a large number of funders (like you) to fund an Idea or a cause or event by giving small amounts of money online. Fueladream is a crowdfunding site and platform in India that allows for such a pooling of funds.

You can fund innovations & ideas on FuelADream and be the first to get these products or make them come true. You can also do a good turn by funding charities and causes through crowdfunding. When you fund a charity it’s more like a donation & you get small innovative rewards like a shout-out on a FB page or a thank you email from the beneficiaries.

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