THE CONTEXT :

Imagine this:

A working woman on her daily commute, a young girl at school, a vegetable vendor or a mother stepping out for errands in Bengaluru often have nowhere safe, clean, or private to attend to her basic needs of accessing a toilet. She holds it in for hours, drinks less water as a habit and risks her health, safety, and dignity.

This is the daily reality for lakhs of women and girls across Bengaluru and other cities in India.

Women routinely reduce water intake, skip meals, and avoid travel to manage this deprivation. The consequences include widespread disease, stunted growth in children, lower school attendance (especially for girls), reduced workforce participation, and immense personal suffering.

This is not merely an infrastructure failure; it is a crisis affecting health, education, economic growth, and the dignity of women.

THE SOLUTION :

Woloo × Gramonnati is a powerful collaboration between Woloo (World of Loo), India’s leading women-centric smart hygiene platform, featured on Shark Tank India 2022 and incubated at IIM Bangalore, and Gramonnati Trust, an NGO focused on rural transformation, women empowerment, clean water, sanitation, and community development.

Together, they are setting up world-class powder rooms with retail outlets for women and girls in Bengaluru, which, in addition to providing a hygienic environment for women and girls, will be managed by war widows/ ex-service women, thus providing a livelihood impact too. 

This campaign not only aims to solve this pressing problem by building world-class Woloo Powder Rooms, but also creates dignified livelihoods for ex-servicewomen and war widows. It brings together Woloo’s innovative technology with Gramonnati’s grassroots expertise to empower women at multiple levels.

More information on the powder rooms : 

Together, they are building Woloo Powder Rooms,  a 200 sq ft world-class, tech-enabled hygiene facility designed specifically for women. 

Woloo Powder Rooms feature a clean, premium powder room combined with an integrated retail section. Women and girls pay a small fee to use the facility (via single-use Pass or membership), which ensures excellent hygiene and dignity. The revenue from toilet usage and retail sales will sustainably support dignified livelihoods for ex-servicewomen and war widows.

These Powder Rooms combine premium sanitation, women-centric safety features, smart technology, retail services, and financial sustainability through integrated revenue streams.

Each unit has a capacity of 560 users in 12 hours and employs a minimum of 3–5 women (janitors, supervisors, café staff, etc.), creating dignified local employment.

To build and completely set up a single, world-class Woloo Powder Room requires INR 25 Lakhs.

Any funds raised beyond this initial setup cost will be directly funnelled into a dedicated operational corpus. The funds needed for the first 1 year of operation are approximately another INR 15L. This includes salaries, rentals and operational costs. This ensures that the brave ex-servicewomen, war widows, who manage the facility are fully supported with stable livelihoods during the critical first year. 

After year one, there are no working capital needs. Why?

After one year of operation, the integrated revenue streams from toilet usage and retail sales will make the unit completely self-sustaining, securing their jobs and the facility's future forever.

THE WALL OF GRATITUDE:

Fund generously, and you can have your name or the name of anyone in your family up on the wall of gratitude. 

Contribute today to permanently etch your legacy of change.

Empowerment and Operations Model:

The project combines Woloo’s technology and business expertise with Gramonnati’s grassroots experience in women’s empowerment. This is how the livelihood program is envisaged over time.

• Ex-Servicewomen will be onboarded as Zone Commanders overseeing 100 units with military discipline.

• War Widows as Cluster Operators managing 5–10 units and community engagement.

• Local Women’s SHGs trained to run the café, retail, and hygiene services, creating self-sustaining micro-enterprises.

• Central IoT Dashboard for real-time monitoring and uniform quality standards.

Units will be placed at high-footfall locations like petrol pumps, schools, hospitals, bus/rail stations, and tourist spots.

Ex-servicewomen and war widows bring discipline and leadership, turning sanitation into a powerful tool for women’s empowerment and nation-building.

Here are a few real examples of Woloo Powder Rooms successfully installed across Mumbai:

Daily Maintenance and Unmatched Hygiene Standards:

Every Woloo Powder Room maintains world-class cleanliness through smart technology and disciplined processes:

• Woloo’s Smart Hygiene App is used to design, schedule, and assign cleaning tasks to janitors and supervisors.

• StinQ-Guard IoT sensors continuously monitor air quality and usage in real-time.  

• A scannable QR code allows every customer to participate in the audit and give instant feedback.  

• All this data is processed by AI to generate a unique WAH (Woloo Assurance of Hygiene) Score, like a CIBIL score for toilets, ensuring consistent high standards.

Your contribution helps build these facilities, each serving hundreds of women daily while generating ongoing revenue for long-term sustainability.

ABOUT ME :

My name is Ved Prakash Sharma, and I am the co-founder of Gramonnati. I am better known as VP to my friends. Travel, music, and technology are my passions.

This campaign is driven in partnership with Woloo (India’s innovative, technology-enabled sanitation ecosystem) and Gramonnati Seva Pratishthan. We are planning to build world-class Woloo Powder Rooms in Bengaluru, at BPCL & HPCL petrol pumps and other high-footfall areas. 

Each Woloo Powder Room is a 200 sq ft smart hygiene facility designed for women, featuring clean gender-segregated auto-flush toilets, a dedicated women’s safe space with beauty & changing room, baby feeding area, sanitary napkin dispenser, a café run by Self-Help Groups, and advanced IoT features like stink detectors and real-time alerts via TASQMaster.

Each unit costs INR 25 L, serves 500+ women every day, and creates 4 dignified jobs for women, including ex-servicewomen, war widows, and SHG members. This is not just about building toilets; it is about restoring dignity, improving health, enabling education, boosting economic growth, and empowering women and children.

Together, we can build a cleaner, safer, and more equitable Bengaluru, one Woloo Powder Room at a time.

ABOUT THE NGO:

Gramonnati Trust is a Puducherry-based charitable trust dedicated to rural transformation through technology, entrepreneurship and community-led development. The Trust works across key areas including women empowerment, livelihoods for ex-servicemen and war widows, natural resource management and sustainable agriculture. The Trust’s approach focuses on creating dignified livelihoods and deploying practical solutions that improve quality of life while promoting environmental stewardship and inclusive growth

TAX BENEFITS:

Funding for this campaign is eligible for tax breaks as the organisation, Gramonnati, is a registered trust, and you can avail of benefits under Section 80G of the IT Act. Foreign funding is NOT accepted.

Together with Woloo and Gramonnati, let’s deploy world-class sanitation, empower communities, and create lasting change.